Ford has been the largest automobile manufacturer in the United States over the last decade. It has recently expressed their desire to take on the Toyota Company, which has held the record for being the best manufacturers of hybrid vehicles in the market. This has been as a result of the successful launch of the Toyota Prius that received a very good market reception. In the past year alone, the Toyota Prius made up to 54% of the sales of motor vehicles that use alternative sources of power in the United States. This is according to statistical results of the research firm, Strategic Vision. According to their findings, all of the other brands of vehicles shared the remaining proportion of market share.

The situation on the ground is that more people are still not receptive to hybrid vehicles. This is because many people still consider these ‘green cars; and they are not willing to put their money into purchasing one. Ford aims at using a different approach to attract more people to purchase their hybrid. Ford intends to manufacture green cars with more focus on power, efficiency, and space. Ford also intends to offer their vehicles at a relatively lower price compared to the Prius. This will be seen by many as the revolution of the market for hybrid vehicles.

The C-Max by Ford is expected to be the first automobile to be rolled out under this plan. This vehicle is expected to set the pace for the revolution of the hybrid market. The users of this vehicle are termed ‘optimizers’ because of the optimized nature of the vehicle. These are the users who would like their dollar of fuel to take them as far as possible. The introduction of the miles per gallon equivalent that is the best in class will give these vehicles a terrific advantage over the competitors in the market.

Ford is also seeking to take advantage of the mishaps of Toyota that have over the past few years forced them to make recalls of their vehicles. This is expected to affect the market stability of Toyota because most of their customers will opt for more reliable automobile manufacturers and Ford can tap into these customers and draw them to their superior quality hybrid vehicles. Ford already rolled out the C-Max this year and the company expects to roll out the plug in version of their Fusion midsize sedan early in 2013. This is expected to put more pressure at the competition at Toyota.