Toyota prides itself as having been the first company to start the commercial production of hybrid cars in the world. The Toyota Prius hybrid car was the first hybrid vehicle to be commercially produced and has since then spurred the hybrid car revolution. The company has continued to grow in terms of the number of units being sold around the world. Over the past nine months alone the company was able to sell over one million hybrid cars. This brought sales to the 7 million mark since the sale of their first hybrid car. This is so far the highest number achieved in any of the hybrid car manufacturers around the world.

The Japanese car manufacturing company has so far produced 28 different models of hybrid cars. This number of course includes the Prius plug-in hybrid car. Toyota has so far been able to sell their hybrid cars in over 90 countries around the world. The model strategy for the company for the 2014-2015 financial year includes a release of about 15 new models of hybrid cars. In the UK, the company has put in place plans to have the Lexus NX 300h crossover model released this year.

The company passed the 6 million mark earlier this year when it more than doubled the 3 million sales that was recorded back in 2011. The company now has plans of introducing a new line of vehicles that will be hydrogen and cell powered. The company hopes to emulate the success of the Prius. The introduction of these new vehicle models is expected to build on the 7 million sales revenue that was recorded at the end of September 2013.

Some of the reports from the company that would likely appeal to the environmental conservationist include the fact that there has been visible effect on the environment. The company reports that there has been a reduction by about 49% in the amount of toxic carbon dioxide entering the atmosphere. On the same measure the company also reports that there were fuel savings of over 18,000 million liters of petrol. This is good news considering that the natural resources around the world such as gasoline are increasingly becoming scarce. This means that the cost of fuel is also increasing. Toyota realizes this and the company has been doing all the research to ensure that the hybrid vehicles they produce are increasingly less reliant on the fossil fuel.

The company says that it will continue with its efforts to increase the performance of their vehicles, reduce costs, and expand its range of products.