Apple is working on a new product, an electric car, a move that could pose more competition for Tesla Motors. The news concerning this new project was revealed in the Wall Street Journal on 13th February. This new project by Apple has been given the nickname, Titan. Currently, there are numerous people working to ensure that this communication company releases its first automobile. According to Mike Ramsey and Daisuke Wakabayashi, Journal reporters, the new electric car will be downscaled and will be similar to a mini-van, contrary to Tesla’s Model S.
Model S is one of the most sought-after cars by Tesla, currently on the market. In the realm of electric vehicles, it is classified as a luxury car. At a price of around $70,000, most of the average car buyers consider Tesla cars costly. Apple’s intention is to play within the same price range. The company has partly delved into the automobile realm with the release of “CarPlay” in the year 2014. With “CarPlay” drivers are given a means through which to connect their phones to cars. This makes it easier for them to make or receive calls while driving.
Besides its intention to manufacture an electric car, Apple has not provided further details concerning the price and design of the car in question. Any public statements concerning the interior or exterior of the design have not been made. The company only stated that the car will have the physical outlook of a mini-van. Any announcements on the base price of the car have not been made yet. It is therefore unclear whether the figure will be a reflection of the current price of Tesla’s car or will be lower than the current price. However, a quote from a former board member of Apple, Mickey Drexler, was included in the Business Insider on 14th Feb. concerning the vision of the late Steve Jobs on future products by Apple. Drexler told Business Insider that if Ste Jobs were alive, he would have designed an iCar. He further added that there is a great opportunity for cars to employ a cool design.
The electric car market has been in existence for a while now. Back in 2013, Nissan released its initial model of Nissan Leaf. However, new electric car models were released this year by Nissan along with other automobile companies such as BMW and Ford. The release date for Tesla’s Model X vehicle has been pushed back to later in the year or even next year.