Most of the car manufactures around the world are beginning to realize that more and more people are preferring hybrid cars. Most of the hybrid cars in the market have so far been the medium prices cars that a majority of people with moderate income are able to afford. Luxury car manufacturers are starting to enter the hybrid market because they realize that there will be a demand for these vehicles. It is for this reason that luxury car manufacturer Rolls-Royce recently announced that their new models for 2016 and 2017 will involve some form of electrification in their powertrain departments. The development program for this new model is already in place and it is expected to be ready for the market by mid 2016.
According to the company, the car will be built on the success of the Phantom Wrath and Ghost. The company intends to continue with its bold shape and graceful styling that has allowed them to captivate and keep their fair share of the market from various regions around the world.
According to the chief executive officer of Rolls Royce, this move opens an exciting new chapter in the great story of Rolls Royce. The company plans on introducing an exciting and contemporary version of a pinnacle drop head touring car. This will introduce even more differentiation between men and women concerning Rolls-Royce ownership.
Competitors such as the Bentley are also putting up plans for their own version of the hybrid because they definitely would not want to be left behind in the technological revolution that is quickly taking shape. BMW has also been in the mix in developing their version of gasoline-electric hybrid cars. This shows why Rolls-Royce has invested so many resources into ensuring that their high-end version of the hybrid car will be rolled into the market within the estimated timeframe.
According to the chairman of the Rolls-Royce company, the announcement of the new hybrid model will help build on the success of their current models. The introduction of this technology will also play a key role in fulfilling the commitment by the company to ensuring that their stakeholders are able to enjoy long term and sustainable growth. This new car is currently undergoing a series of rigorous prototype testing as it undergoes the various stages of the development cycle. As soon at all of the development stages are completed, the car will be ready to be introduced to enthusiastic consumers. We look forward to having this technology in our roads in the near future.