The first shipment of the Toyota Prius Prime is now in the United States on its way to dealers. It is part of the national “soft launch” rollout with the new plug-in having a higher level of competitiveness compared to its predecessor. The 2012-2015 version of Toyota Prius Plug-in was recognized for its battery of 4.4 kWh and EPA-rated range of 11 miles for combined electric and gas power. The sales of this version are in fifteen U.S. states with the pre-subsidy pricing ranging from $30,000 to $40,000.

With the new Prime, the battery size has been doubled to 8.8 kWh, while the electric only range has been increased to 25 miles. The EV-only speed has been increased from 62 to 84 mph. Its electric drive efficiency of 95 MPGe is higher than the old plug-in. The fuel efficiency is also higher in comparison to that of its predecessor. Although the Prime’s speed is almost the same as that of the old plug-in, it clearly handles much better. Additionally, it qualifies for a higher tax credit compared to the previous model. For a new entrant, it is cheaper and economical. Hence, it is aggressive considering the fact that most plug-ins often require a premium, usually offset by incentives such as tax credits.

The 133 MPGe of the Prius Prime is higher than that of every other plug-in hybrid or all-electric car in the United States market. Toyota has also added that its range of 25 miles should serve more than 50% of all the daily traveling needs of all drivers. Having said the above, success isn’t a guarantee, especially at this time when gas is cheap and vehicles are competitive. One of the key competitors is the Toyota Prius Liftback, which is currently the best-selling green vehicle globally. Judging from the specifications sheet, both the Prime and the Liftback have a similar underlying hybrid vehicle of 1.8 liter. Toyota says that in terms of range, the Prime is a clear topper.

Ford’s C-Max Energi and Fusion Energi are other competitors worth mentioning. The Energi is the whiz kid of technology within the Fusion lineup. The C-Max Energi has similar hybrid powertrain of 2 liters. Although, the EPA numbers for 2017 haven’t been give, it’s 2016 rating was 88 MPGe with the hybrid mode rating being 38 mpg. This is in comparison to the Fusion’s 2017 rating of 97 MPGe and a hybrid mode rating of 42 mpg. Despite a stiff competition, the Prius Prime is a worthy choice.